Last Updated: December 14, 2025
Introduction
MLV Digital (“we,” “us,” or “our”) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (mlvdigital.sg) or engage our digital marketing services.
This policy complies with Singapore’s Personal Data Protection Act 2012 (PDPA) and applies to all users of our website and clients of our services.
By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our website or services.
1. Information We Collect
1.1 Personal Data You Provide
We collect personal information that you voluntarily provide to us when you:
- Request a consultation or contact us through our contact forms, email, or phone
- Subscribe to our newsletter or marketing communications
- Engage our services as a client
- Interact with us on social media platforms
Types of personal data we may collect include:
- Contact Information: Name, email address, phone number, business name, business address
- Business Information: Industry type, website URL, social media handles, company size, job title
- Project Information: Business objectives, marketing goals, budget range, specific service needs
- Communication Records: Correspondence history, consultation notes, service inquiries
- Payment Information: Billing address, payment method details (processed through secure third-party payment processors)
1.2 Information Automatically Collected
When you visit our website, we automatically collect certain information about your device and browsing behavior:
- Technical Data: IP address, browser type and version, operating system, device type
- Usage Data: Pages visited, time spent on pages, navigation paths, referral sources
- Cookie Data: Information collected through cookies and similar tracking technologies (see Cookie Policy section below)
1.3 Information from Third Parties
We may receive information about you from third parties, including:
- Analytics Providers: Google Analytics (website usage data)
- Social Media Platforms: When you interact with our social media content
- Business Partners: Referral partners who recommend our services
- Publicly Available Sources: Information from public business directories, LinkedIn, company websites
2. How We Use Your Information
We use the information we collect for the following purposes:
2.1 Service Delivery
- Provide SEO and social media services as contracted
- Communicate with you regarding projects, deliverables, and updates
- Process payments for services rendered
- Manage client accounts and maintain service records
- Deliver reports and analytics on campaign performance
2.2 Business Operations
- Respond to inquiries and consultation requests
- Schedule appointments and manage consultations
- Send service-related communications (confirmations, invoices, technical notices)
- Improve our services based on client feedback and usage patterns
- Conduct internal research and analytics to enhance service quality
2.3 Marketing Communications
- Send newsletters with digital marketing insights and tips (with your consent)
- Share company updates and service announcements
- Provide relevant content based on your expressed interests
- Invite participation in surveys, case studies, or testimonials
You can opt out of marketing communications at any time using the unsubscribe link in our emails or by contacting us directly.
2.4 Legal and Security
- Comply with legal obligations under Singapore law and regulations
- Protect our rights and enforce our terms of service
- Prevent fraud and maintain security of our systems
- Respond to legal requests from authorities when required by law
3. Legal Basis for Processing (PDPA Compliance)
Under Singapore’s Personal Data Protection Act (PDPA), we process your personal data based on:
Consent: You have given clear consent for us to process your personal data for specific purposes (e.g., marketing communications, consultation requests).
Contract Performance: Processing is necessary to fulfill our service agreement with you (e.g., delivering SEO services, managing social media accounts).
Legitimate Interests: Processing is necessary for our legitimate business interests (e.g., improving services, maintaining security) while respecting your privacy rights.
Legal Obligations: Processing is required to comply with Singapore legal and regulatory requirements.
4. How We Share Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
4.1 Service Providers
We may share your information with trusted third-party service providers who assist us in operating our business:
- Web hosting providers (website infrastructure)
- Email marketing platforms (newsletter distribution)
- Analytics services (Google Analytics for website usage insights)
- Payment processors (secure payment transaction handling)
- Cloud storage providers (document and data storage)
- Project management tools (client communication and deliverable tracking)
All service providers are bound by confidentiality agreements and are only authorized to use your information as necessary to provide services to us.
4.2 Platform Access for Service Delivery
As part of our SEO and social media services, we require access to your:
- Website backend/CMS (for SEO implementation)
- Google Analytics and Search Console (for performance tracking)
- Social media accounts (for content management)
- Other marketing platforms as required for service delivery
We access these platforms solely to deliver agreed services and maintain strict confidentiality of all login credentials and data.
4.3 Business Transfers
If MLV Digital undergoes a business transition (merger, acquisition, asset sale), your information may be transferred to the successor organization. You will be notified of any such change.
4.4 Legal Requirements
We may disclose your information when required by law or in response to:
- Legal processes (subpoenas, court orders)
- Government requests from Singapore authorities
- Protection of rights (enforcing our terms, protecting against fraud)
- Emergency situations (protecting safety of individuals)
4.5 With Your Consent
We may share your information for purposes not described in this policy with your explicit consent (e.g., featuring you as a case study, testimonial publication).
5. Data Security
We implement appropriate technical and organizational security measures to protect your personal information:
Security Measures Include:
- Encryption: SSL/TLS encryption for data transmission
- Access Controls: Restricted access to personal data on a need-to-know basis
- Secure Storage: Password-protected systems and encrypted databases
- Regular Backups: Secure backup systems to prevent data loss
- Employee Training: Staff trained on data protection and confidentiality
- Third-Party Security: Vetting service providers for adequate security standards
However, please note: No method of internet transmission or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:
Client Data:
- Active clients: Duration of service agreement plus 7 years (for tax and legal compliance)
- Project deliverables and reports: 7 years after project completion
Consultation Inquiries:
- Prospective clients (no engagement): 2 years from last contact
- Newsletter subscribers: Until you unsubscribe
Website Analytics:
- Google Analytics data: 26 months (Google’s default retention period)
Financial Records:
- Invoices and payment records: 7 years (Singapore tax compliance requirement)
After the retention period expires, we securely delete or anonymize your personal data.
7. Your Rights Under PDPA
Under Singapore’s Personal Data Protection Act, you have the following rights regarding your personal data:
7.1 Right to Access
You have the right to request access to the personal data we hold about you. We will provide you with:
- Confirmation of whether we process your data
- Copy of your personal data
- Information about how we use your data
7.2 Right to Correction
You have the right to request correction of inaccurate or incomplete personal data we hold about you.
7.3 Right to Withdraw Consent
Where we process your data based on consent (e.g., marketing communications), you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing before withdrawal.
7.4 Right to Data Portability
You have the right to request your personal data in a structured, commonly used, and machine-readable format for transfer to another service provider (where technically feasible).
7.5 Right to Object
You have the right to object to processing of your personal data for direct marketing purposes.
7.6 Right to Deletion
You have the right to request deletion of your personal data under certain circumstances:
- The data is no longer necessary for the purposes collected
- You withdraw consent and there’s no other legal basis for processing
- You object to processing and there are no overriding legitimate grounds
- The data has been unlawfully processed
Note: We may not be able to delete data required for legal compliance, contract fulfillment, or legitimate business purposes.
8. Exercising Your Rights
To exercise any of these rights, please contact us at:
Email: privacy@mlvdigital.sg
Phone: +65 8837 9791
Mail: MLV Digital, 19 Jalan Kilang Barat #02-03, Singapore [Postal Code]
We will respond to your request within:
- 30 days for most requests
- Extended periods (up to 60 days) for complex requests, with notification of the delay
We may require verification of your identity before processing requests to protect your personal data from unauthorized access.
9. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance user experience and analyze website performance.
9.1 What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and understand how you use the site.
9.2 Types of Cookies We Use
Essential Cookies (Required):
- Session management and website functionality
- Security features
- Load balancing
Analytics Cookies (Optional with Consent):
- Google Analytics: Website usage statistics, visitor behavior, traffic sources
- Helps us understand which pages are most valuable and how users navigate our site
Marketing Cookies (Optional with Consent):
- Track effectiveness of marketing campaigns
- Remember your preferences for marketing communications
9.3 Third-Party Cookies
We use Google Analytics, which may set third-party cookies. For information about Google’s privacy practices, visit: https://policies.google.com/privacy
9.4 Managing Cookies
You can control cookies through:
- Browser settings: Most browsers allow you to refuse or delete cookies
- Cookie consent banner: Adjust preferences through our cookie consent tool
- Opt-out tools: Google Analytics opt-out: https://tools.google.com/dlpage/gaoptout
Note: Disabling essential cookies may affect website functionality.
10. Links to Third-Party Websites
Our website may contain links to third-party websites (e.g., social media platforms, client websites, resource articles). We are not responsible for the privacy practices of these external sites.
We recommend: Review the privacy policies of any third-party websites you visit through our links.
11. International Data Transfers
MLV Digital primarily serves Singapore-based businesses, and your data is stored on servers located in Singapore or within secure data centers that comply with PDPA requirements.
If we transfer data internationally (e.g., using cloud services with international infrastructure), we ensure:
- Adequate safeguards are in place
- Service providers comply with data protection standards
- Contractual protections ensure data security
12. Children’s Privacy
Our services are directed to businesses and professionals. We do not knowingly collect personal information from individuals under 18 years of age.
If we become aware that we have collected personal data from a child under 18 without parental consent, we will take steps to delete that information promptly.
If you believe we have collected information from a minor, please contact us immediately at privacy@mlvdigital.sg.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect:
- Changes in our practices
- Legal or regulatory requirements
- New services or features
When we update this policy:
- We will revise the “Last Updated” date at the top
- For significant changes, we will notify you via email (if you’re a client or subscriber) or prominent notice on our website
- Continued use of our services after changes constitutes acceptance of the updated policy
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
14. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
MLV Digital – Data Protection
Email: mlvdigital@gmail.com
Phone: [+65 8837 9791]
Mail:
MLV Digital
19 Jalan Kilang Barat #02-03
Singapore [Postal Code]
Office Hours:
Monday – Friday: 9:00 AM – 6:00 PM SGT
15. Complaints and Dispute Resolution
If you believe we have not handled your personal data in accordance with this Privacy Policy or PDPA requirements:
Step 1: Contact Us Raise your concern with us directly using the contact information above. We will investigate and respond within 30 days.
Step 2: Personal Data Protection Commission (PDPC) If you are not satisfied with our response, you may lodge a complaint with Singapore’s Personal Data Protection Commission:
Personal Data Protection Commission
Website: https://www.pdpc.gov.sg
Email: info@pdpc.gov.sg
16. Consent
By using our website or engaging our services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described herein.
For marketing communications, we will obtain separate explicit consent, which you can withdraw at any time.
Summary of Key Points
We collect: Personal information you provide (contact details, business information) and automatic data (website usage)
We use it for: Delivering services, communication, business operations, improving our offerings
We protect it: Through encryption, access controls, secure storage, and employee training
We share it: Only with service providers, for legal compliance, or with your consent—never sold to third parties
Your rights: Access, correction, deletion, data portability, withdraw consent
Contact us: privacy@mlvdigital.sg for any privacy-related questions or requests
This Privacy Policy was last updated on [Date].
MLV Digital is committed to protecting your privacy and handling your personal data responsibly in accordance with Singapore’s Personal Data Protection Act (PDPA).
Technical Implementation Notes
Page Design Elements
- Background: Clean white, professional
- Typography: Clear, readable font size (minimum 14px)
- Structure: Clear section headings with anchor links for easy navigation
- Table of Contents: Sticky sidebar or top navigation for long policy
- Print-friendly: Option to download or print as PDF
- Mobile-optimized: Fully responsive for mobile reading
SEO Elements
Title Tag: Privacy Policy | MLV Digital
Meta Description: MLV Digital’s Privacy Policy. Learn how we collect, use, and protect your personal information in compliance with Singapore’s PDPA.
Meta Robots: noindex, follow (privacy policies typically not indexed)
This Privacy Policy is comprehensive, PDPA-compliant, and clearly explains data practices while maintaining user-friendly language. Would you like me to draft the Terms of Service next, or would you prefer to review/adjust the Privacy Policy first?