📍 Singapore | 19 Jalan Kilang Barat #02-03
(+65) 8837 9791 / 8093 8136

Social Media Content Strategy & Management for Singapore Businesses

Build engaged audiences and drive conversions through strategic social media content. We create platform-specific content, manage posting schedules, and optimise for maximum engagement.

MLV Digital provides full-service social media management for Singapore businesses targeting customers on TikTok, Instagram, LinkedIn, and Facebook. From content strategy development to creative production to community management, we handle everything needed to build meaningful social media presence that supports business growth.
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Media Packages

Social Media Services

Complete Social Media Management from Strategy to Execution

Our social media services cover every aspect of platform management, from developing content strategies to creating engaging posts to managing community interactions. We handle the entire social media process, combining strategic planning with consistent execution across your chosen platforms.


Platform Strategy & Planning

What We Develop:

  • Platform selection based on target audience
  • Content pillar and theme framework
  • Brand voice and messaging guidelines
  • Competitor analysis and positioning
  • Platform-specific best practices
  • Posting frequency and timing strategy
  • Hashtag research and strategy
  • Content calendar planning system

Strategic Approach:

We don’t just post randomly—we develop comprehensive content strategies aligned with your business objectives. Each platform serves specific purposes (brand awareness, lead generation, community building, sales), and content is planned accordingly.

Platform Expertise:

  • TikTok: Short-form video trends, algorithm optimisation, viral content techniques
  • Instagram: Visual storytelling, Reels strategy, Stories engagement, shopping features
  • LinkedIn: Professional thought leadership, B2B networking, industry authority
  • Facebook: Community building, local business engagement, diverse content formats


Content Creation & Production

What We Create:

Visual Content:

  • Custom graphics and branded templates
  • Product photography styling and editing
  • Infographics and data visualisations
  • Carousel posts with multiple frames
  • Quote graphics and testimonials

Video Content:

  • Short-form videos for TikTok and Reels
  • Product demonstrations and tutorials
  • Behind-the-scenes content
  • Customer testimonials and reviews
  • Promotional videos and announcements

Written Content:

  • Engaging captions optimised for each platform
  • Hashtag research and implementation
  • Call-to-action copy that drives engagement
  • Storytelling narratives for brand connection
  • Educational and informational posts

Content Quality:

All content is created specifically for your brand, optimised for each platform’s format requirements, and designed to engage your target audience while maintaining brand consistency.


Community Management & Engagement

What We Manage:

  • Monthly content calendar development
  • Strategic theme planning (seasonal, promotional, educational)
  • Content batching and scheduling
  • Platform-specific posting optimisation
  • Cross-platform content adaptation
  • Real-time trending topic integration
  • Event and promotion coordination
  • Approval workflows and review cycles

How It Works:

We create monthly content calendars showing exactly what will be posted, when, and on which platforms. You review and approve before scheduling. This ensures consistency, strategic alignment, and peace of mind.

Posting Frequency:

Customised based on package level and platform:

  • Instagram: 3-7 posts/week + Stories
  • TikTok: 3-5 videos/week
  • LinkedIn: 2-5 posts/week
  • Facebook: 3-5 posts/week


Community Management & Engagement

What We Handle:

  • Comment monitoring and response
  • Direct message management
  • Review responses (where applicable)
  • Community question answering
  • User-generated content curation
  • Engagement with relevant accounts
  • Crisis communication support

Response Standards:

We monitor your social channels daily, responding to comments and messages within 24 hours (or faster for urgent matters). Our responses maintain your brand voice while providing helpful, professional engagement.

Community Building:

Beyond just responding, we proactively engage with your followers, relevant industry accounts, and potential customers – building genuine relationships that strengthen your social presence.


Hashtag Research & Optimization

What We Research:

  • Industry-specific trending hashtags
  • Location-based Singapore hashtags
  • Niche community hashtags
  • Branded hashtag development
  • Competitor hashtag analysis
  • Hashtag performance tracking

Strategic Implementation:

We create custom hashtag sets for each post, mixing:

  • High-traffic hashtags for reach
  • Medium-traffic hashtags for engagement
  • Niche hashtags for targeted audiences
  • Branded hashtags for community building


Platform-Specific Optimisation

TikTok Optimisation:

  • Trending audio and sound usage
  • Hook development for viewer retention
  • Algorithm-friendly posting patterns
  • For You Page optimisation techniques
  • Hashtag challenge participation
  • Duet and stitch engagement

Instagram Optimisation:

  • Reel production for maximum reach
  • Story engagement tactics (polls, questions, quizzes)
  • Grid aesthetic and cohesion
  • Shopping tag integration
  • Carousel post engagement optimisation
  • Highlight organisation and branding

LinkedIn Optimisation:

  • Professional thought leadership content
  • Article publishing and long-form posts
  • B2B engagement strategies
  • Industry conversation participation
  • Employee advocacy content
  • Company page optimization

Facebook Optimisation:

  • Community group strategies
  • Event promotion and management
  • Review generation and responses
  • Local business features
  • Cross-posting from Instagram where appropriate
  • Facebook Shop integration (if applicable)


Analytics & Performance Reporting

What We Track:

  • Follower growth and demographics
  • Post reach and impressions
  • Engagement rates (likes, comments, shares, saves)
  • Click-through rates to website/links
  • Video view completion rates
  • Best-performing content types and topics
  • Optimal posting times and days
  • Conversion tracking (where applicable)

Monthly Reporting:

Comprehensive reports showing growth trends, top-performing content, engagement patterns, and strategic recommendations for the next period. Clear metrics that demonstrate social media ROI.

Data-Driven Optimisation:

We continuously refine content strategies based on performance data—doubling down on what works, adjusting what doesn’t, and testing new approaches systematically.

Social Media Solutions Tailored to Your Business Type

Who Benefits from Our Social Media Services

  • E-Commerce & Marketplace Sellers

    Your Social Media Needs:

    Build brand awareness beyond marketplaces, showcase products visually, drive traffic to Shopee/Lazada stores, create social proof through engagement

    Content We Create:

    • Product highlight posts and videos
    • Customer testimonial graphics
    • How-to and tutorial content
    • Behind-the-scenes production content
    • Promotional announcements
    • User-generated content curation

    Results You Can Expect:

    Increased brand recognition, direct traffic to marketplace stores, community of engaged followers, social proof that supports purchase decisions

  • Service-Based Businesses

    Your Social Media Needs:

    Demonstrate expertise, build trust before purchase, showcase completed projects, generate qualified leads, educate potential customers

    Content We Create:

    • Project showcase posts (before/after, process)
    • Educational tips and advice
    • Customer testimonials and reviews
    • FAQ and Q&A content
    • Industry insights and trends
    • Behind-the-scenes of your work

    Results You Can Expect:

    Established expertise and authority, qualified inquiry generation, trust-building with potential customers, community reputation enhancement

  • Retailers (Physical + Online)

    Your Social Media Needs:

    Showcase product range, promote in-store events, drive both online and foot traffic, build local community, announce new arrivals

    Content We Create:

    • New product announcements
    • In-store event promotions
    • Seasonal collection showcases
    • Product styling and inspiration
    • Customer spotlights
    • Store location and hours content
    • Exclusive social media promotions

    Results You Can Expect:

    Increased store visits and online traffic, event attendance growth, community of loyal customers, omnichannel brand awareness

  • B2B & Professional Services

    Your Social Media Needs:

    Establish thought leadership, demonstrate industry expertise, network with potential clients, share valuable insights, build professional credibility

    Content We Create:

    • Industry insights and analysis
    • Thought leadership articles
    • Case study highlights
    • Company culture and values content
    • Professional tips and best practices
    • Industry news commentary
    • Team expertise showcases

    Results You Can Expect:

    Professional network expansion, industry authority positioning, qualified B2B lead generation, enhanced credibility and trust

Social Media Service Packages

Social Media Packages for Every Business Stag

Choose the social media package that matches your needs and platform goals. All packages include strategy development, content creation, posting management, and monthly reporting. Platform selection customised to your business.


  • Starter Social

    $1000monthly

    Best For: New to social media, single platform focus, limited budgets
    Commitment: minimum 3 months

    Ideal For:
    Small businesses starting social media presence, service providers testing platforms, marketplace sellers building brand awareness

    Start with Starter Social

    Includes:

    • Social media audit & strategy (1 platform)
    • 12 posts/month (graphics + captions)
    • Content calendar planning
    • Hashtag research & optimisation
    • Community management (daily monitoring)
    • Monthly performance reports
    • Monthly performance reports


  • Premium Social

    $5000monthly

    Comprehensive multi-platform presence, maximum content output, brand building focus
    Commitment: minimum 6 months

    Ideal For:

    Established brands, businesses with strong visual identity, companies prioritizing social media for growth, competitive industries

    Request Premium Social Consultation

    Includes:

    • Full multi-platform strategy (3-4 platforms)
    • 32 posts/month (graphics + videos + carousels)
    • Instagram Stories (daily) + Reels (weekly)
    • TikTok videos (3-5x/week)
    • Priority community management
    • Influencer collaboration coordination
    • Monthly strategy calls & detailed reports

Frequently Asked Questions

Common Questions About Our Social Media Services

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It depends on your target audience and business type. Instagram and Facebook work well for most B2C businesses. TikTok is excellent for younger demographics and visual products. LinkedIn is essential for B2B and professional services.

During our strategy phase, we recommend platforms based on where your customers actually spend time and which formats align with your content capabilities.

We create all content – graphics, videos, captions, hashtags. You don’t need to provide anything except occasional input on specific company information, products, or industry expertise.

For visual content, we can work with product photos you provide, create graphics from scratch, or arrange content shoots if needed (depending on package level).

Optimal frequency varies by platform:

  • Instagram: 3-5 feed posts + daily Stories
  • TikTok: 3-5 videos (consistency matters more than quantity)
  • Facebook: 3-5 posts per week
  • LinkedIn: 2-4 posts per week

Your package determines total monthly posts, which we distribute strategically across chosen platforms.

Yes, community management is included in all packages. We monitor your accounts daily and respond to comments and messages within 24 hours, maintaining your brand voice and providing helpful engagement.

For complex inquiries requiring specific business knowledge, we’ll coordinate with you for appropriate responses.

Social media is a consistency game. Initial follower growth typically starts within 1-2 months. Meaningful engagement and community building develop over 3-6 months. Measurable business impact (leads, traffic, sales) usually appears after 6+ months of consistent presence.

Platform algorithms favour consistent, quality content over time, there are rarely overnight successes.

No ethical social media manager can guarantee virality—it’s unpredictable and dependent on many factors outside our control. We can’t guarantee specific follower numbers either.

What we do guarantee: strategic planning, quality content production, consistent posting, active engagement, and data-driven optimization. These factors maximize your chances of growth and engagement.

Our core service is organic social media management – content creation and community building. While we understand how organic and paid strategies integrate, we focus on sustainable organic growth over paid advertising campaigns.

If paid ads are essential for your goals, we can recommend specialists or coordinate with your existing ad managers.

All content is reviewed and approved by you before posting through our monthly content calendar process. You have full approval rights and can request revisions to ensure content aligns with your preferences and brand standards.

We typically refine our understanding of your preferences over the first 1-2 months, after which revisions become minimal.

Yes, we can coordinate influencer partnerships as part of Premium packages or as an add-on service. This includes identifying relevant Singapore influencers, managing outreach and negotiations, coordinating content, and tracking performance.

We monitor for potential issues and handle routine negative comments professionally. For crisis situations or serious complaints, we follow established protocols—typically alerting you immediately and coordinating on appropriate responses.

We can help develop crisis communication guidelines as part of your social media strategy.

Get Started Today

Ready to Improve Your Search Rankings?

Have a chat with us today so that we can understand your business needs and whether we are a right fit. 

No Obligation. No Sales Pressure. Just Honest Social Media Expertise.


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